Dr. Blackwell's BLOG

Tuesday, August 14, 2012

Tony-Awarding Winning Once Recoups Investment, Breaking Records

Filed under: Performing Arts — Dr. Christopher Blackwell @ 01:50


Playbill is reporting that the Broadway musical Once, which garnered 8 Tony Awards including the coveted award for Best Musical, has recouped its initial investment. With the recently announced closure of such expensive shows as Ghost The Musical and the revival of Jesus Christ Superstar, Broadway productions can be quite an expensive fare. Spider-Man: Turn Off The Dark holds the record for most expensive show ever produced with a pricetag of $75 million! But if a show isn’t able to maintain its weekly operating cost and bring in enough profit to repay investors, it shudders. Once can be considered quite the cheap show to bring to the Great White Way. Its reported initial investment was $5.5 million. And in just 21 weeks (169 performances), Once has completely recouped its investment. That’s a record-breaking short number of days to recoup an investment for a Broadway show. In fact, no other show in recent history has done such a feat. Take a look at some highlights from Once courtesy of Playbill below:

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